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"It's Like, Ugly" American Woman Visits Target in Australia and Is Stunned by How Different It I

An American woman is in stitches after visiting a Target store in Australia and noticing how different it is in comparison to a Target shop in the U.S.

Source: TikTok / @raeannakay

If you live in the U.S. you most probably know a factor or two about Target. The fashionable retailer is a cultural icon like Taylor Swift. While you may not like her, you realize a lot about her, and her work, and most probably have pals who're major stans.

Similarly, you might be naturally privy to Target. Even if you have not stepped foot in a Tarjay in years, that the emblem follows a red-and-white colour scheme in-store and has a bullseye emblem. You are also well-versed in where Target stands in the unofficial hierarchy of department retail outlets (above Walmart, however beneath Macy’s).

In a nutshell, you realize and perceive Target.

That said, should you ever discovered yourself in a Target store in another country and were not greeted by its familiar year-round sweet cane aesthetic and bullseye-emblazoned buying groceries carts and baskets, you can likely really feel such as you had been in another universe. I mean ... can you in point of fact call a division shop without any hint of crimson Target? Apparently, in Australia, you do.

Source: Getty Images

An American woman is taken aback after visiting a Target shop in Australia.

Texas TikTok creator RaeAnna used to be thrown for a loop when she visited a Target store in Australia. In a 20-second video, she is seen within an excessively unexciting division shop laughing to herself. The color pink is nowhere to be observed. Some of the floor is white, but one of the vital floor is wood. Overall, everything appears to be like outdated according to American requirements.

“When an American enters an Australian Target for the first time, “ reads the video’s reproduction.

As RaeAnna tries to suppress her giggles, a friend's voice is heard in the background.

“What do you think about Australian Target?” the woman asks RaeAnna.

“It’s like Walmart, however worse,” she answers, still looking to compose herself. “It’s like,” RaeAnna pauses, “ugly.”

@raeannakay

Dear Australia... Our @target and your Target don't seem to be the similar. We are not obsessed along with your Target. We are obsessive about ours. I promise in case you consult with, 1. It will likely be amusing. 2. You shall be shocked. 3. Target is a paranormal place. #target #shopping #inaustralia #ohno #itsugly #targetrun

♬ original sound - RaeAnna

In the video’s caption, RaeAnna pens an important message to Australia Target.

It reads: “Dear Target … Our Target and your Target don't seem to be the similar. We don't seem to be obsessed with your Target. We are obsessive about ours. I promise for those who consult with, 1. It will probably be fun. 2. You will likely be shocked. 3. Target is a magical place."

TikTok users agreed with RaeAnna’s assessment that Target in Australia is kind of a letdown. But while RaeAnna had compared it to Walmart, others had a more fitting comparison: Kmart.

Source: TikTok

Kmart, once a booming retail empire in North America in the late 20th and early 21st century, has only a few stores left in the U.S., most of which aren't located in the contingent U.S.

The bygone retailer struggled to stay afloat once competitors like Walmart and Target emerged. Unlike these retailers, Kmart did not invest in technological advancements to manage its supply chain. And in terms of styling its stores, it relied on a bland color scheme.

"I used to be now not in a position for Australian Target to be Kmart but it was once," wrote one user in the comment section of RaeAnna’s video.

A second user who identified as an American living in Australia agreed with that sentiment, adding that "Australian Kmart is like American Target."

Others compared the Target store in RaeAnna's video to a different defunct American department store, Sears, which merged with Kmart in 2005.

Source: tiktok

So, why does American Target vastly differ from Australian Target? It has to do with the owners. In Australia, the conglomerate Wesfarmers oversees Target. But in the U.S., institutional traders set up the beloved corporation. Prior to this, Target in the U.S. used to be a long-time subsidiary of the Dayton-Hudson Corporation.

That stated, shout out to all of the folks calling the photographs for Target stores in the U.S. because you've got actually hit the bullseye with us.

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Merlyn Hunt

Update: 2024-06-05