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What Happened to Seattle Country Music Station 98.9 The Bull?

Country enthusiasts in Seattle are puzzled after finding that 98.9 The Bull has left the airwaves and been changed via a brand new station.

Seattle residents who love country will have to find a new radio station to pay attention to. News not too long ago broke that 98.9 The Bull, which has been broadcasting country music to the Seattle region for 6 years, can be swapped out for a brand new station.

Although those that heard the alternate happen live to tell the tale Feb. 14 at Nine am might not be surprised, there were plenty of folks questioning what happened to The Bull.

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What happened to 98.9 The Bull?

Hubbard Radio, the station that owns 98.9 The Bull, introduced that it would be swapping the country station out for a more wide-ranging rock-oriented alternative. After concluding a song by means of George Strait, the station converted to its new identification, which is AAA 98.9 KPNW via aptly opting for to play "Changes" through David Bowie. In the station's first hour, it also performed songs by way of Black Keys, Dave Matthews Band, and The Rolling Stones.

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In a statement from Hubbard Radio explaining the alternate, they mentioned that this new identification would make stronger the overall radio market in Seattle.

“The new 98.9 KPNW fills a void in the Seattle marketplace that our native research and gut instincts recognized as a station that folks will embrace," Brand Content Director & Operations Manager Scott Mahalick said.

Seattle radio listeners may notice a change on the FM dial, as 98.9 The Bull flipped formats Tuesday morning from country to adult album alternative. https://t.co/Fa9PDhoFOU

— Joe Veyera (@JoeVeyera) February 14, 2023

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The statement also explains that KPNW is going to work to defy strict genre categorizations, and is instead going to play a "little bit of the whole lot." In the statement, they suggest that this will mean taking risks that most radio stations avoid today.

"New music from unbiased artists equivalent to Jack White, Lumineers, Spoon, and Wet Leg," the statement explains. "Classic music from mainstays together with Bob Marley, Dave Matthews, Eagles, John Lennon, Marvin Gaye, and lots of others."

"All kinds of types from indie rock, soul, blues, reggae, vintage rock, and choice," the statement continues. "A hefty dose of PNW (Pacific Northwest) music, from growing local artists reminiscent of Fleet Foxes, Band of Horses, Car Seat Headrest, and Perfume Genius, to iconic local artists together with Pearl Jam, Death Cab for Cutie, Nirvana, Modest Mouse, and Foo Fighters."

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98.9 has been many things over Seattle's history.

Seattle has long been an incubator for stimulating new music, and 98.9 has developed right along Seattle for decades. From 1958 to 1972, the station performed well-liked hits. Then, it was once an easy-listening channel for kind of a decade till 1983. After that, it used to be an grownup choice station till 1990, and then spent almost two decades as a easy jazz station. In 2010, it swung again toward trendy adult recent, and then had a short lived stint with rock before turning into The Bull.

Now, the station has changed its identification again, and fans will both have to flip somewhere else for the music they prefer or care for this newest shift. Given the wide array of artists that 98.9 can be enjoying, it may well be value sticking around at least for some time to see if there is anything else on the new station you experience.

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Lourie Helzer

Update: 2024-05-14